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The Great Recruiting Equalizer: How Hiring Software Has (And Will Continue to) Allow Small Businesses to Outperform Corporations


It’s a tight labor market. Due to the great resignation, employment figures are still 5 million below the pre-pandemic peak. And despite many businesses increasing wages in an attempt to attract workers, the trend looks set to continue.

Therefore, companies large and small have had to rethink not just what they’re offering candidates but how they reach them. While some corporations can offer up to $100k in signing bonuses, small businesses have had to be clever to remain competitive.

That’s where hiring software comes in. We’ll take a look at why it’s the great recruiting equalizer that allows small businesses to outperform corporations.

Source a Wider Range of Candidates

You might think that corporations have their pick of the talent pool. But with hiring software, you can reach just as many candidates as they do, if not more. You can use it to:

  • Publish job vacancies across job boards and social media with just one click.
  • Easily create an employee referral scheme.
  • Add qualified candidates to a watchlist for future opportunities.

Your small business can attract the best hires with all these great techniques. But that’s just the first step.

Automate Your Messaging

If you’re a small business, it’s unlikely you have a dedicated team just for recruitment. And if you’re lucky enough to have an excellent response to your job posting, messaging candidates could take up a great deal of your time.

Hiring software will allow you to automate your messaging at each stage of the hiring process. This means you’ll save time and be able to work through a much larger pool of talent to find high-quality candidates. You’ll be able to:

  • Use customizable templates for a consistent tone of voice.
  • Schedule emails and texts in advance.
  • Sync your inbox with the hiring software, so you never miss a candidate’s message.

Just because you don’t have a recruitment department in your business doesn’t mean you should lose out. Automate your messaging with hiring software, and you can keep in touch with high-quality candidates throughout your recruitment process.

Rank and Track Applicants

When you’re up to your neck in applications, deciding who to hire can be difficult. And if the job requires soft skills on top of experience and qualifications, the decision gets even more challenging.

Recruiting software will take the pain out of sorting applications and give you confidence that you’re making the right choice when it comes time to hire. It enables you to:

  • Rank applicants according to the criteria you set.
  • Track applicants’ progress through your recruitment funnel.
  • Easily capture feedback across the hiring team to ensure you’re on the same page.

With these features, you’ll be able to choose candidates quickly and hire more efficiently than bigger businesses.

Level the Playing Field with Hiring Software

Corporations might have more resources and a larger staff. But bigger business doesn’t mean better business, which is especially true when it comes to recruitment.

With a platform like JazzHR, you can source a broader range of candidates, streamline your communications, and hire the best candidates before the big corporations snap them up. To find out more, contact us today.

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