How to Post a Job on LinkedIn: A Step-by-Step Guide for Recruiters

To post a job on LinkedIn, click the Jobs icon on your homepage, select Post a job, add your job title and company Page, write the description, add screening questions, then choose whether to post it free or promote it with a budget. The whole process takes a few minutes.

With more than a billion members, LinkedIn is the largest professional network in the world, and for most recruiters, it's the first place an open role goes. The catch is that free posting comes with real limits, and they've changed. Here's the current process, what the free tier actually gets you, and what promoted posts cost.

Before You Post: Set Up Your Company Page

First things first. To post a job for free, your company needs its own LinkedIn Page. If you don't have one yet, create it before you post—it houses your open roles, gives candidates somewhere to research you, and makes your postings findable in search.

It's worth spending a few minutes on the Page before you post. An updated logo, cover image, and About section give candidates a reason to click apply once they've found the role.

How to Post a Job on LinkedIn, Step by Step

1. Click the Jobs icon, then Post a job. From your LinkedIn homepage, open the Jobs tab. Depending on your account, you may see a “Post a free job” option here instead.
2. Enter the job title. Use LinkedIn's suggested titles where they fit. Standardized titles get matched to more candidates than creative internal ones.
3. Select your company Page. This ties the post to your employer brand and is required for free posts.
4. Set the location and workplace type. On-site, hybrid, or remote, plus job type (full-time, part-time, contract). These are among the first filters candidates use.
5. Write or edit the job description. LinkedIn can draft a first version for you from the title and your Page. Treat it as a starting point and edit it—an AI first draft won't capture what makes the role or your team distinct. Include the responsibilities, must-have qualifications, and salary range if you can.
6. Add screening questions. Set your must-haves as qualification questions so unqualified applicants filter themselves out before anyone reads a résumé.
7. Choose how you want to receive applicants. Either collect applications on LinkedIn or direct candidates to an external site, such as your careers page or applicant tracking system.
8. Choose free or promoted, then publish. You can post without promoting, or set a budget to promote the role. See the next two sections for how to decide.

What You Get With a Free LinkedIn Job Post

Free posting works, but it's designed as a starting point, not an ongoing hiring channel. LinkedIn's current limits:

• One active free job post at a time, plus a limited number of free posts within any 30-day period.
• Active for up to 14 days. After that LinkedIn pauses the post, and you can promote it or close it. If it isn't promoted, it closes automatically at 30 days.
• An application cap, typically 10 to 30 applications depending on the role.
• A 7-day wait to repost for free. A post with the same title from the same company can't be posted free again within 7 days—you'd need to promote it.

For a single, non-urgent role, a free post is a reasonable first test of the market. For several roles at once, or anything time-sensitive, you'll likely hit the ceiling inside two weeks.

How Much Does It Cost to Promote a Job on LinkedIn?

There's no flat fee. Promoted job posts run on a pay-per-click model: you set a budget, LinkedIn bids automatically for each job view, and you're charged when a qualified member clicks to view your post.

• You set a daily or total budget. LinkedIn recommends an amount based on how similar roles have performed, since the cost to promote a VP posting and an assistant posting can be extremely different.
• Your budget is a cap. Set a $10 daily budget on a 30-day post and you'll spend $300 or less, depending on how many clicks the post earns. Set a total budget instead and promotion pauses once it's spent.
• You can edit, pause, or close promotion at any time, and unused daily budget rolls into the next day.
• Promotion is one-way. Once a job post has been promoted, it can't revert to a free post. You'd have to close it and post a new free job.

Whether paid posting is worth it depends on the role. If a free post brings in enough qualified applicants, there's no reason to spend. If the quality or volume is consistently thin, that's the signal to put budget behind it.

Posting to LinkedIn and Other Job Boards at Once

Most teams aren't posting to just one site. They're posting the same role to LinkedIn and several other boards, then trying to keep track of applicants arriving in different places.

And that’s where an applicant tracking system comes into play. With JazzHR, your team can publish a role to multiple job boards without filling in the same form over and over (and over) again, and every applicant lands back in the same pipeline—so you're reviewing candidates in one system instead of five inboxes.

That matters a lot more when you’ve got multiple roles to fill. Because one free post at a time? Fine for one opening. A little less helpful when your hiring plan has other ideas.

See how JazzHR helps your team post, track, and hire from one place. Schedule a demo today.

Frequently Asked Questions

Can You Post a Job on LinkedIn for Free?

Yes. You can have one free job post active at a time, tied to your company Page, with a limited number of free posts in any 30-day period. Free posts also carry an application cap, typically 10 to 30 applications.

How Long Does a Free LinkedIn Job Post Stay Up?

Up to 14 days active. LinkedIn then pauses it and gives you the option to promote or close it. If you do neither, it closes automatically at 30 days.

How Much Does It Cost to Post a Job on LinkedIn?

Free posts cost nothing. Promoted posts are pay-per-click against a daily or total budget you set, and LinkedIn recommends a budget based on similar roles. You're only charged when a qualified member clicks your post, and you never exceed the budget you set.

Do You Need a Company Page to Post a Job on LinkedIn?

For a free job post, yes. It has to be associated with your company's LinkedIn Page.

Can You Switch a Promoted Job Back to a Free Post?

No. Once a post has been promoted it can't go back to free. You'd need to close it and post a new free job, subject to the usual free posting limits.