November 15, 2019
November 19, 2019
A happy, healthy employer brand excites and engages jobseekers. But a bad brand? It’s a major red flag — maybe even a dealbreaker. Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP).
Here’s what to look out for and how to realign your brand messaging, and why it matters right now.
Industry statistics reveal that candidates weigh employer brands heavily when deciding where to work. A 2018 reputation management study found that nearly 70% of candidates identified an employer’s brand as being essential to their job acceptance decision.
According to a Society for Human Resource Management (SHRM) report, 68% of millennial candidates scope out employers’ social media accounts as a way to gauge employer brand. What jobseekers find online leaves a lasting impression. Four out of five candidates said they wouldn’t consider applying to a company with 1-star ratings. If your company ranks on a list of the “worst companies to work for,” the effects could be disastrous.
The turn of a new decade is the perfect opportunity to reassess and refresh your employer brand.
Candidates want to learn about:
They look for this information across review sites, social media and industry publications, as well as your company website and job board. Peruse these pages and consider whether what you see aligns with who you are as an employer.
Your goal is to make sure your image conveys your EVP. Accomplish it with these six strategies:
If you want candidates to know that your company is a great place to work, you have to tell them. Remember these key points as you undertake your 2020 employer brand audit:
Request a free JazzHR demo to see how our applicant tracking system can help you get your employer brand out to top talent.