Finding the right team members
Texas-based Sarah Hoffman came to own the Houston – West U location after dreaming big and following her fitness destiny. As a passionate Pure Barre student and teacher, Sarah envisioned putting her business and finance backgrounds to use by owning her own studio years down the road.
But her journey to studio ownership was accelerated when the owner of the Houston – West U studio decided to relocate and needed a replacement. At just 25, Sarah took over the franchise in February 2019.
“To be frank,” Sarah explains, “the studio was not in the optimal place.” The team she inherited didn’t have clearly delineated roles. Teaching and admin responsibilities overlapped, making studio operations difficult. But most challenging was finding the right team members to help her build the studio. “One of the hardest things has been hiring and staffing,” Sarah notes.
When trying to build a new team of front desk sales representatives, Sarah tried recruiting Pure Barre members and posting jobs on various boards. Other recruiting sites were cost-prohibitive, and free trials failed to generate relevant traffic. While her “inbox was just getting flooded,” the high volume wasn’t generating the right type of candidates. “The biggest problem was the quality,” she recalls.
In particular, Sarah needed candidates with evening availability, but wasn’t able to easily screen for this on the sites she was using. Instead, she resorted to qualifying these candidates over the phone, which required more effort and increased her time to hire. Overall, the recruiting process was exhausting.